What is Amazon Sponsored Display?
Sponsored Display is a dynamic display advertising solution powered by machine learning and multi-format creatives. Whether you’re a seller on the Amazon store or operate independently, Sponsored Display empowers businesses to reach customers across the Amazon platform, as well as thousands of apps and websites, maximizing exposure and driving results.
Who Can Use Sponsored Display?
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For Amazon Sellers: If you sell on the Amazon store, Sponsored Display ads are accessible to sellers enrolled in Amazon Brand Registry, book vendors, vendors, and agencies with clients. This allows you to leverage the power of Sponsored Display to enhance your brand visibility and drive sales directly within the Amazon ecosystem.
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For Businesses Outside of Amazon: Whether you’re selling pizzas, cars, theater tickets, or offering educational programs, home repairs, or fitness classes, Sponsored Display is open to businesses of all types. With Sponsored Display, you can start reaching your target audience today, regardless of whether you sell on Amazon or not.
Why Should You Use Sponsored Display?
Sponsored Display offers a plethora of benefits for businesses looking to amplify their advertising efforts:
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Minimal Campaign Inputs: Get started with Sponsored Display in minutes with minimal campaign inputs. Whether you’re a seasoned advertiser or new to the game, Sponsored Display makes it easy to launch and manage your campaigns.
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Flexible Cost Structures: Sponsored Display offers flexible cost structures to fit your budget and advertising goals. Whether you’re looking to drive brand awareness, increase website traffic, or boost sales, Sponsored Display has the tools and features to help you achieve your objectives.
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Discover, Reach, and Engage: Sponsored Display enables advertisers to discover, reach, and engage the right audiences in the right context across their shopping journeys. Whether your customers are browsing the Amazon store, streaming content on Twitch, or visiting third-party websites, Sponsored Display ensures that your ads are strategically placed to drive maximum impact.
Where Do Sponsored Display Ads Appear?
Sponsored Display ads can be found in various locations across the Amazon store, as well as thousands of apps and websites. From the Amazon homepage and product detail pages to owned and operated sites like Twitch and IMDb, Sponsored Display ensures that your ads reach customers wherever they are online. With placements automatically selected based on your targeting tactic and optimized for your desired outcome, Sponsored Display maximizes your ad’s effectiveness and delivers tangible results.